FluTest is a new product that has been on the market a few months. It is an at-home test kit to diagnose seasonal flu. The managers at FluTest are working hard to create awareness and get people to try the product. This product is most likely in what stage of the product life cycle?
A) Introduction
B) Early adoption
C) Growth
D) Maturity
E) Rejuvenation

Question

Quizplus · Accepted Answer

FluTest is a new product that has just been introduced to the market. Therefore, it is in the introduction stage of the product life cycle.

FluTest Is a New Product That Has Been on the Market