Marketers can best influence the diffusion rate early in the introduction stage by identifying and marketing toward what group of consumers?
A)Early adopters
B)Innovators
C)Laggards
D)Majority buyers
E)None of the above are correct.

Question

Quizplus · Accepted Answer

Innovators are the first group of consumers to adopt a new product, and they are often viewed as opinion leaders who influence the adoption behavior of other groups. Therefore, targeting innovators with marketing efforts can help to accelerate the diffusion rate and facilitate the adoption of the product by the early majority and later adopter groups.

Marketers Can Best Influence the Diffusion Rate Early in the Introduction