_____ is the measurement of lifestyle, typically defined in terms of activities, interests, and opinions.
A) Demographics
B) Ethnographics
C) Psychographics
D) Polygraphics
E) Geo-demographics

Question

Quizplus · Accepted Answer

Psychographics is the measurement of lifestyle, typically defined in terms of activities, interests, and opinions. Demographics (A) refer to statistical data about a population, such as age, gender, income, and education. Ethnographics (B) involve studying a particular ethnic or cultural group, while polygraphics (D) and geo-demographics (E) are not widely recognized concepts in the field of marketing or social sciences.

_____ Is the Measurement of Lifestyle, Typically Defined in Terms