occur when consumers perceive a decline in their actual conditions while their desired condition remains the same.
A)Opportunities
B)Customer delight
C)Needs
D)Wants
E)Satisfaction

Question

Quizplus · Accepted Answer

Needs refer to the basic requirements of a human being for survival and well-being. If consumers perceive a decline in their actual condition, it means that their basic needs are not being met, while their desired condition remains the same. This may lead to dissatisfaction or dissatisfaction with the product or service.

Occur When Consumers Perceive a Decline in Their Actual Conditions