Stimulus brands typically enjoy a choice advantage because consumers may recognize that they have forgotten important details about memory brands.

Question

Quizplus · Accepted Answer

Stimulus brands, which are brands that are easily recognizable and associated with a particular category, often have a choice advantage because consumers may not remember important details about memory brands. This can make it easier for the consumer to choose a familiar stimulus brand over a less familiar memory brand.

Stimulus Brands Typically Enjoy a Choice Advantage Because Consumers May