Consider the equation presented in your readings: A=R(1-CA). In this equation, what does the term CA refer to?
A) Counterarguing
B) Critical Attitude
C) Credence Attribute
D) Credible Attitude
E) Consumption Attribute

Question

Quizplus · Accepted Answer

CA refers to Counterarguing, which is the process of mentally challenging or arguing against a message that is inconsistent with one's beliefs or attitudes. The equation A=R(1-CA) is used to predict attitude change based on the level of counterarguing, with A representing the resulting attitude, R representing the initial attitude, and CA representing the amount of counterarguing.

Consider the Equation Presented in Your Readings: A=R(1-CA)