Beliefs and attitudes can both be measured on _____, which are bipolar adjective scales.
A) likert scales
B) semantic differential scales
C) open-ended scales
D) dichotomous scales
E) projective scales

Question

Quizplus · Accepted Answer

Semantic differential scales are designed to measure beliefs and attitudes on bipolar adjective scales, where respondents select a position along a continuum between opposite adjectives (e.g. good-bad, happy-sad). Likert scales refer to scales where respondents rate their agreement with a statement on a scale from strongly agree to strongly disagree, while open-ended scales allow respondents to write in their own answers. Dichotomous scales are yes/no questions and projective scales involve ambiguous stimuli for respondents to project their beliefs and attitudes onto.

Beliefs and Attitudes Can Both Be Measured on _____, Which