Products that consumers purchase in order to solve a specific problem are called:
A)hedonic products
B)value-expressive products
C)instrumental products
D)promotion products
E)prestige products

Question

Quizplus · Accepted Answer

Instrumental products are purchased by consumers to solve a specific problem or fulfill a specific need. They are usually practical and functional items such as household appliances, tools, or personal care products.

Products That Consumers Purchase in Order to Solve a Specific