What theory is based on the premise that individuals have a psychological desire to have harmony or consistency among and between their attitudes and behaviors?
A)Drive theory
B)Expectancy theory
C)Cognitive dissonance theory
D)Weber's law theory
E)None of the above is correct.

Question

Quizplus · Accepted Answer

Cognitive dissonance theory is based on the premise that individuals have a psychological desire to have harmony or consistency among and between their attitudes and behaviors. This theory proposes that when there is inconsistency between these two, individuals experience cognitive dissonance, which leads to a feeling of discomfort or tension. This discomfort motivates individuals to change either their attitudes or behavior in order to restore consistency and resolve the dissonance.

What Theory Is Based on the Premise That Individuals Have