Which of the following is false regarding attitude function theory?
A) Attitudes that serve the knowledge function summarize large amounts of information to simplify the world and help consumers make decisions.
B) The theory defines three main attitude functions, including the knowledge function, the value-expressive function, and the ego-defensive function.
C) Authority and fear appeals are useful for changing attitudes that serve the ego-defensive function.
D) Different persuasion techniques can be used to appeal to the different attitude functions, resulting in effective persuasion.
E) Attitudes that serve the value-expressive function communicate important beliefs about ourselves to others.
Correct Answer:
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