Authority and fear appeals are useful for changing attitudes that serve the ego-defensive function.

Question

Quizplus · Accepted Answer

Authority and fear appeals can be effective in altering attitudes that serve the ego-defensive function, such as those related to health behaviors or safety measures, by emphasizing the consequences of not complying with the recommended actions. These appeals can appeal to the desire for self-protection or the need to conform to societal norms. However, they may not be as effective in changing attitudes that serve the value-expressive or knowledge functions.

Authority and Fear Appeals Are Useful for Changing Attitudes That