Because customer preferences must be considered, ____ play an important role in product-line decisions.
A) marketing managers
B) production managers
C) human resources managers
D) financial managers
E) first-line supervisors

Question

Quizplus · Accepted Answer

Marketing managers are responsible for analyzing customer preferences and market trends, which are essential factors in making product line decisions. Production managers focus more on the operational aspects of manufacturing, while human resources and financial managers have different areas of expertise. First-line supervisors typically oversee day-to-day operations and do not play a significant role in product-line decisions.

Because Customer Preferences Must Be Considered, ____ Play an Important