When VHS VCRs were first introduced, sales were zero. As VCRs started to catch on, sales began to increase more and more rapidly until they peaked. After the peak, sales fell when DVD players took over that market with VCR sales almost non-existent now. This pattern is
A) the research and development cycle.
B) development and implementation.
C) the product line planning and exiting cycle.
D) the introduction to decline cycle.
E) the product life cycle.

Question

Quizplus · Accepted Answer

The pattern described in the question is typical of the product life cycle. The introduction phase starts with zero sales, followed by a period of rapid growth as the product gains popularity, peaking at a certain point. After market saturation, sales decline as new technology replaces the product, as seen with the rise of DVD players over VCRs in this case.

When VHS VCRs Were First Introduced, Sales Were Zero