The television has undergone numerous changes since its introduction. For example, Sony produces basic color televisions and also such innovative electronics as televisions with Blue-Ray players and Internet streaming. This sort of product evolution is referred to as product
A) extension.
B) design planning.
C) differentiation.
D) integration.
E) expansion.

Question

Quizplus · Accepted Answer

The term "product extension" refers to the practice of adding new features or capabilities to an existing product. In this case, Sony's introduction of televisions with Blue-Ray players and Internet streaming represents a product extension, as they are adding new capabilities to their existing line of basic color televisions.

The Television Has Undergone Numerous Changes Since Its Introduction