If company A references company B in determining what price to sell its own product at, it exercises which pricing objective?
A) Target market share
B) Survival
C) Revenue maximisation
D) Profit maximisation
E) Status-quo

Question

Quizplus · Accepted Answer

By referencing company B, company A is choosing to maintain the status-quo in terms of pricing. This pricing objective is known as status-quo.

If Company a References Company B in Determining What Price