If Nabisco had established a pricing objective of selling one out of every three crackers consumed in the world, it would have established an objective based on
A) cash flow.
B) market share.
C) survival.
D) return on investment.
E) euro sales volume.

Question

Quizplus · Accepted Answer

Market share is a common pricing objective that involves capturing a specific percentage of the total market demand for a product or service. In this case, Nabisco's objective of selling one out of every three crackers consumed in the world would be a market share objective.

If Nabisco Had Established a Pricing Objective of Selling One