When a company changes one or more of a product's characteristics to manage its product mix, it is engaging in ____ modification.
A) Quality
B) functional
C) aesthetic
D) product
E) Market

Question

Quizplus · Accepted Answer

Product modification involves changing one or more of a product's characteristics, such as its features, quality, or design, to manage its product mix. Functional and aesthetic modifications are specific types of product modifications, while quality and market modifications are more general terms that can encompass various types of changes to a product or its target market.

When a Company Changes One or More of a Product's