In which order do the stages of the product life-cycle occur?
A) Growth, introduction, maturity, decline
B) Introduction, maturity, slowdown, decline
C) Innovation, distribution, maturity, decline
D) Introduction, growth, maturity, decline
E) Introduction, growth, slowdown, decline

Question

Quizplus · Accepted Answer

The correct order of the product life-cycle stages is introduction, growth, maturity, and decline. Option D is the only choice that follows this correct order. Option A has growth occurring before introduction, option B includes a stage called slowdown which is not a recognized stage of the product life-cycle, and option C has an additional stage called distribution which is not part of the standard product life-cycle model. Option E includes a stage called slowdown which is not a recognized stage of the product life-cycle.

In Which Order Do the Stages of the Product Life-Cycle