Click It, Inc.
Travis is a salesperson for Click It, Inc.Click It does not sell products with its own brand name.Instead, its products are created for different retail stores and carry the store brand.Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing.He suggested using a different pricing strategy.More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units.This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc.The multiple-unit pricing strategy suggested by Travis is a ____ strategy.
A) new product
B) Psychological
C) Equilibrium
D) promotional
E) Place

Question

Quizplus · Accepted Answer

The multiple-unit pricing strategy is considered a psychological strategy because it encourages consumers to purchase more units by offering a perceived value or discount for buying in bulk, which can influence consumer behavior.

Click It, Inc. Travis Is a Salesperson for Click It, Inc.Click It Does