The Stroop effect
A) occurs when colors are named slowly for words that match the color name.
B) occurs when colors are named slowly for words that denote a color name other than the one
being named.
C) occurs when words are named slowly due to the color in which they are printed.
D) occurs when words are named slowly due to their physical similarity with other words presented in the experiment.

Question

Quizplus · Accepted Answer

The Stroop effect occurs when colors are named slowly for words that denote a color name other than the one being named. This phenomenon demonstrates the interference that automatic processing can have on the task of color naming. When the name of a color (e.g., "red," "blue," "green") is printed in a color not denoted by the name (e.g., the word "red" printed in blue ink), naming the color of the word takes longer and is more prone to errors than when the color of the ink matches the name of the color. This is because the cognitive processing of the word's meaning (reading the word "red") interferes with the task of naming the color of the ink (blue). Therefore, the correct answer is:

The Stroop Effect