The finding that pictures produce more priming than words on a word fragment completion test is known as the picture superiority effect.

Name: The finding that pictures produce more priming than words on a word fragment completion test is known as the picture superiority effect.
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Quizplus · Accepted Answer

The picture superiority effect refers to the phenomenon where pictures are more easily remembered than words, not specifically about priming in word fragment completion tests.

The Finding That Pictures Produce More Priming Than Words on a Word