________ includes decisions about the types of products or services to offer, the basis for appealing to potential customers, and the methods used to influence potential customers or clients.

Question

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Competitive strategy involves decisions about the types of products or services to offer, the basis for appealing to potential customers, and the methods used to influence potential customers or clients. It defines how a company differentiates itself from competitors and appeals to its market.

________ Includes Decisions About the Types of Products or Services