A personal construct is a "mental yardstick" we use to measure a person or situation along a bipolar dimension of judgment.

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A personal construct is indeed a concept from psychology, particularly from George Kelly's personal construct theory, which posits that individuals use these mental constructs as bipolar dimensions (e.g., good-bad, smart-dumb) to categorize and interpret the world around them, including people and situations.

A Personal Construct Is a "Mental Yardstick" We Use to Measure