Which of these is not a rule of thumb when using product positioning as a strategy-implementation tool?
A) "The best opportunity might be an unserved segment."
B) "Look for the hole or vacant niche."
C) "Try to serve more than one segment with the same strategy."
D) "Don't position yourself in the middle of the map."
E) All of these are valid rules of thumb.

Question

Quizplus · Accepted Answer

Serving multiple segments with the same strategy is not a rule of thumb when using product positioning as a strategy-implementation tool. This approach can lead to a lack of focus and ineffective targeting of specific customer needs. Instead, it is recommended to identify and target different segments with tailored positioning strategies. Therefore, option C is not a valid rule of thumb. The other options listed are all valid rules of thumb in using product positioning as a strategy-implementation tool.

Which of These Is Not a Rule of Thumb When