Multidimensional scaling is used to determine
A) the size of a new building.
B) the size of a new department.
C) the amount of high-tech equipment a firm needs.
D) product positioning.
E) market segmentation.

Question

Quizplus · Accepted Answer

Multidimensional scaling is commonly used for product positioning analysis to understand how consumers perceive a product relative to other products in the market. It helps to identify the underlying dimensions that consumers use to evaluate products, and then positions each product in a multi-dimensional space based on those dimensions.

Multidimensional Scaling Is Used to Determine