What term is defined as the product of multiplying the weights by the Attractiveness Scores in each row of the QSPM?
A) Total Attractiveness Scores
B) Sum Total Attractiveness Scores
C) Weighted Scores
D) Total Weighted Scores
E) Factors

Question

Quizplus · Accepted Answer

The Total Attractiveness Scores (TAS) in a Quantitative Strategic Planning Matrix (QSPM) are calculated by multiplying the weights by the Attractiveness Scores for each factor in a row.

What Term Is Defined as the Product of Multiplying the Weights