A division with a high relative market share position in a low-growth industry can be described as a
A) Star.
B) Cash Cow.
C) Question Mark.
D) Dog.
E) Failure.

Question

Quizplus · Accepted Answer

A division with a high relative market share position in a low-growth industry is typically a Cash Cow. Cash Cows generate more cash than they require to maintain their market position, making them a valuable asset for the company. They might not have much potential for growth, but they can still be profitable for a long time.

A Division with a High Relative Market Share Position in a Low-Growth