When a division of an organization has a high relative market share and is in a fast-growing industry,it is called a
A) Star.
B) Cash Cow.
C) Cat.
D) Question Mark.
E) Dog.

Question

Quizplus · Accepted Answer

A division with a high relative market share and in a fast-growing industry is considered a Star in the BCG matrix. This implies that the division has a high market share and market growth rate, which can make it a significant source of revenue and profit for the organization in the future. The organization will likely require significant investment to maintain or increase its market share, but the potential benefits justify this investment.

When a Division of an Organization Has a High Relative