Which of the following is not a key question that can reveal internal strengths and weaknesses of the marketing department?
A) Does the firm have an effective sales organization?
B) Is our product quality good?
C) Are markets segmented effectively?
D) Are the firm's products and services priced appropriately?
E) Does the firm have good liquidity?

Question

Quizplus · Accepted Answer

The question about liquidity pertains more to the financial health of the company rather than the internal strengths and weaknesses of the marketing department. The other questions look at the effectiveness of the marketing department in areas such as sales, product quality, market segmentation, and pricing.

Which of the Following Is Not a Key Question That