An advantage of the semantic differential (SD)over Likert or Thurstone scales is:
A)SDs provide interval level data.
B)SDs provide nominal level data.
C)adequate reliability and validity can be achieved with a smaller number of items.
D)the items in an SD are easier to interpret in terms of operational definitions and measurement.

Question

Quizplus · Accepted Answer

Semantic differential scales can achieve adequate reliability and validity with fewer items because they measure the connotative meaning of concepts across a range of bipolar adjectives, capturing nuanced attitudes efficiently.

An Advantage of the Semantic Differential (SD)over Likert or Thurstone