If a research project collected data from heads of households about the characteristics of the household, the unit of analysis would be:
A)the individual.
B)the organization.
C)the group.
D)the program.

Question

Quizplus · Accepted Answer

The unit of analysis refers to the main entity being analyzed in a study. In this case, since data is collected from heads of households about the characteristics of the household, the household itself (a group of individuals living together) is the primary focus, making "the group" the correct unit of analysis.

If a Research Project Collected Data from Heads of Households