The method of transforming the symbolic content of a document into a quantitative, systematic form is called:
A)available data analysis.
B)content analysis.
C)missing data analysis.
D)data archive analysis.

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). It allows researchers to quantify and analyze the presence, meanings, and relationships of such certain words, themes, or concepts.

The Method of Transforming the Symbolic Content of a Document