In India,Unilever successfully markets Sunsilk shampoos in affordable portions or sizes,sold in units of two to four cents each.It is created specifically to meet the needs of low-income consumers who want an affordable yet effective product.This is an example of:
A)miniature marketing.
B)catalog marketing.
C)sachet marketing.
D)emerging marketing.
E)internal marketing.

Question

Quizplus · Accepted Answer

Sachet marketing involves offering products in small, affordable packaging or portions. This approach is often used in developing countries with a large population of low-income consumers who may not have the financial resources to purchase larger quantities of products. The example provided of Unilever successfully marketing Sunsilk shampoos in India in affordable portions (sold in units of two to four cents each) is a clear example of sachet marketing. Other examples of sachet marketing include small packets of spices, condiments, and instant coffee sold in developing countries.

In India,Unilever Successfully Markets Sunsilk Shampoos in Affordable Portions or Sizes,sold