Which of the following statements holds true for the concept, "bottom of the pyramid (BOP)" as defined by professors C.K.Prahalad and Stuart L.Hart?
A)It represents the four billion to five billion people who form a part of the lowest economic strata in the developed economies.
B)It represents the four billion to five billion people for whom the availability of electricity, telephones, credit, refrigeration, and other such amenities are guaranteed by their respective governments.
C)It represents the four billion to five billion people living on less than $2 per day, typically in emerging economies.
D)It represents the four billion to five billion people of the third world countries who have been subject to political persecution.
E)It represents the four billion to five billion people constituting the persecuted ethnic minority groups of Eastern Europe.

Question

Quizplus · Accepted Answer

The concept of "bottom of the pyramid" (BOP) as defined by C.K. Prahalad and Stuart L. Hart refers to the largest, but poorest socio-economic groups in the world, often living on less than $2 per day, primarily in emerging economies. This concept highlights the untapped potential of these markets.

Which of the Following Statements Holds True for the Concept