Threadless, a T-shirt manufacturing company, relies on the contribution of online community members in the design process.The community includes a group of volunteer designers who submit designs and vote on the designs submitted by others.In addition to free exposure, designers receive monetary incentives, including a $2,500 base award as well as a percentage of T-shirt sales.These incentives allow Threadless to encourage continual customer contribution.This serves as an example of:
A)licensing.
B)patent.
C)process innovation.
D)user-led innovation.
E)social network.

Question

Quizplus · Accepted Answer

Threadless's model is an example of user-led innovation, where the users (in this case, the designers) play an active role in the innovation process by contributing their designs and participating in the selection process. This approach leverages the creativity and input of the user community to develop new products.

Threadless, a T-Shirt Manufacturing Company, Relies on the Contribution of Online