Starbucks has introduced the concept of "Starbucks Idea" wherein customers can make suggestions with regard to the products and services offered by the company.It has online Starbucks Idea Partners who listen to the ideas, ask questions, and tell what the company does.This is an example of:
A)collaboration.
B)a patent.
C)process innovation.
D)open innovation.
E)a social network.

Question

Quizplus · Accepted Answer

This is an example of open innovation, where Starbucks is opening up its innovation process to external ideas and inputs from customers, rather than relying solely on internal resources and ideas.

Starbucks Has Introduced the Concept of "Starbucks Idea" Wherein Customers