If utility theory is designed to measure satisfaction, and since every individual always tries to maximize satisfaction, it's reasonable to expect that each person tries to maximize his or her own utility.

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Utility theory is based on the premise that individuals act to maximize their satisfaction, which is quantified as utility. Therefore, it logically follows that each person tries to maximize his or her own utility as a measure of achieving the highest level of satisfaction possible.

If Utility Theory Is Designed to Measure Satisfaction, and Since