An appeal to action occurs when a speaker asks the audience to engage in a specific behavior or change in thinking.

Question

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An appeal to action is a specific type of persuasive speech technique in which the speaker makes a direct request or command for the audience to take action or change their behavior. This can include asking for a donation, requesting that the audience contact their elected representatives, encouraging them to participate in a specific event or activity, or even calling on them to change their attitudes or beliefs about a particular topic.

An Appeal to Action Occurs When a Speaker Asks the Audience