The technique of small-portion packaging, that originated from powdered soaps and shampoos sold in packets in India for two to four cents each, is called "_____."
A)miniature marketing
B)catalog marketing
C)sachet marketing
D)emerging marketing
E)internal marketing

Question

Quizplus · Accepted Answer

The technique is known as "sachet marketing," where products are sold in small, affordable packets to make them accessible to consumers who cannot afford to buy in larger quantities. This approach is particularly popular in emerging markets.

The Technique of Small-Portion Packaging, That Originated from Powdered Soaps