Which of the following statements holds true for a global brand?
A)It refers to the brand name of a product that has worldwide recognition.
B)It refers to the marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
C)It refers to products that make the world less flat because of lack of recognition across countries.
D)It refers to the product that is distributed nationally under a brand name owned by the producer or distributor.
E)It refers to the changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.

Question

Quizplus · Accepted Answer

A global brand is defined as a brand that has a consistent identity among its target audience across the world. This means the brand is recognized and has a similar image or perception worldwide, making option A the correct choice.

Which of the Following Statements Holds True for a Global