Your text states that Trappey (1996) completed a statistical summary of the results of 23 studies on the influence of subliminal advertising. Recall Chapter 2 in your text: What is such a summary called What did Trappey find
A) Such a summary is called a meta-analysis.Trappey found that subliminal advertising had a dramatic effect on consumer choice.
B) Such a summary is called a meta-analysis.Trappey found that subliminal advertising had little if any effect on consumer choice.
C) Such a summary is called a meta-analysis.Trappey found that subliminal advertising had a moderate effect on consumer choice.
D) Such a summary is called a significance test.Trappey found that subliminal advertising had little if any effect on consumer choice.
Correct Answer:
Verified
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