The use of classical conditioning principles in advertising is most likely to be effective when:
A)we know a great deal about the product already
B)when there are big price differences between competing products
C)when we give little thought to the choices
D)when we do not pay attention to the ad

Question

Quizplus · Accepted Answer

Classical conditioning in advertising works best when consumers give little thought to the choices, as it relies on associating a product with positive feelings or attributes rather than on detailed information about the product.

The Use of Classical Conditioning Principles in Advertising Is Most