The tendency to increase effort and perhaps apply more resources to pursue a course of action that is not working is known as:
A) heuristics.
B) cost-benefit impact.
C) satisficing.
D) escalating cost impact.
E) escalating commitment.

Question

Quizplus · Accepted Answer

Escalating commitment refers to the phenomenon where individuals or organizations continue to invest time, money, or effort into a failing course of action due to the significant resources already committed, rather than cutting their losses.

The Tendency to Increase Effort and Perhaps Apply More Resources