In Rokeach's model of values, terminal values serve as a guide for telling individuals what they would like to attain; instrumental values tell them how to get there.

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Terminal values refer to the goals that individuals strive to achieve (e.g., happiness, a sense of accomplishment), while instrumental values are the modes of behavior (e.g., honesty, hard work) that guide how these goals are achieved.

In Rokeach's Model of Values, Terminal Values Serve as a Guide