Which term refers to the bond between product and consumer that is difficult for competitors to break?
A) brand loyalty
B) custom
C) patronage
D) relationship

Question

Quizplus · Accepted Answer

Brand loyalty refers to the strong connection a consumer has with a particular brand, often leading them to repeatedly purchase products from that brand over competitors. This bond is challenging for competitors to break because it is based on trust, satisfaction, and positive experiences with the brand.

Which Term Refers to the Bond Between Product and Consumer