A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.
A) ethic marketing
B) social marketing
C) response marketing
D) cause marketing

Question

Quizplus · Accepted Answer

Cause marketing refers to a type of marketing in which a company's promotional campaign is tied to a social cause or issue, aiming to benefit both the society and the business by enhancing the company's brand image and driving sales, while also raising awareness and funds for the cause.

A Strategy That Aligns a Company Brand with a Cause