Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?
A) social media marketing
B) social marketing
C) public service marketing
D) services marketing

Question

Quizplus · Accepted Answer

Social marketing is the term used for marketing techniques aimed at promoting positive behaviors or discouraging negative ones among the public, such as literacy campaigns or anti-drunk driving initiatives.

Which Term Refers to Marketing Techniques That Are Used to Encourage