The spacing effect describes the tendency for us to recall printed material more effectively when the advertiser repeats the target item periodically, rather than presenting it repeatedly in a short time period.

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The spacing effect refers to the phenomenon where learning is more effective when study sessions are spaced out over time, rather than when study sessions are conducted in close succession or at one time. This principle applies not only to educational learning but also to memory recall in various contexts, including advertising, where spreading out the presentation of information over time can lead to better recall and retention compared to massed presentations.

The Spacing Effect Describes the Tendency for Us to Recall