In the 1950s, an approach called ________ research attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.
A) psychic
B) archetype
C) motivational
D) lifestyle

Question

Quizplus · Accepted Answer

Motivational research in the 1950s sought to apply Freudian theories to marketing and advertising, aiming to uncover the unconscious desires that drive consumer behavior.

In the 1950s, an Approach Called ________ Research Attempted to Use