According to the Issues Related to Purchase and Postpurchase Activities model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.
A) antecedent state
B) post-purchase process
C) cognitive process
D) purchase environment

Question

Quizplus · Accepted Answer

The purchase environment encompasses all the external factors influencing a consumer's shopping experience, including the physical and social aspects of the shopping context, point-of-purchase stimuli such as displays and promotions, and interactions with sales staff.